The All Mountain Group was formed in the summer of 2012 when four veterans of the outdoor industry decided to join forces and merge their 80+ years of combined outdoor industry experience to help bring legitimate sport expertise, intimate product knowledge, honest insight and advice, and strong industry relationships to the marketplace in a new representative agency.

We are proud to have partnered with several of the top brands in the climb, ski, and outdoor world, to help bring the expertise, fun, and knowledge of the sports we serve to the northeastern market. With 4 principals and a technical representative, we offer complete regional coverage for the New England and Mid-Atlantic market place.

russ-cluneRuss Clune

russ@allmtngroup.com or 801-541-4450
Russ began his tenure in the outdoor industry taking a job with Chouinard Equipment in 1987 as the Export Sales Manager, after having spent a decade rock climbing around the globe at a world class level. He was part of the asset buyout of the defunct Chouinard and its transformation to Black Diamond Equipment.  After the successful launch of the nascent BD, he moved back east from California in 1991 and began full time repping in the Northeast. Along with Tyler, he joined fellow veterans, Al Diamond and Erik Mushial in 2012 to create our new agency. Russ principally covers PA, MD, DE, WV, KY and the DC area including northern VA.

al-diamondAl Diamond

al@allmtngroup.com or 845-304-4973
Born in NYC, Al escaped to New Paltz NY in the early 80’s after hiking the Appalachian Trail. He started his career in the outdoor industry by owning and operating a rock climbing guide service in the Shawanagunks for 18 years. Since 1996 Al has represented many outstanding brands in the outdoor industry including: Gregory Mountain Products, Metolius, Five Ten, Sterling ropes, prAna, Cloud Veil, Moonstone, and Icebreaker. Al covers the Mid-Atlantic states for All Mountain Group.

TylerM-action2Tyler Merritt

tyler@allmtngroup.com or 802-434-0084

Tyler began his journey in the outdoor industry in 1994 with the backcountry ski pioneering brands of Karhu and Merrell.  Following 2 years as sub rep working with brands such as Salomon and Cascade design, Tyler joined Black Diamond Equipment in 1999 with a focus on the Ski and Mountain categories.  Working in close partnership with Russ, the Northeast territory has had amazing growth. Tyler’s expertise and passion remains on the ski side of the business and is our point person for all ski related products and markets.  Tyler covers western New England (VT, CT, Western Mass, and Western NH), along with the Adirondack region of NY. When the snow melts, you will most likely find Tyler out on his mountain bike deep in the New England woods or playing with his daughter, Mazzy.

erik-mushialErik Mushial

erik@allmtngroup.com or 207-730-1244
Erik discovered the sport of rock climbing in his college years. He opened the Rock Barn in the early 1990’s, one of the first rock climbing gyms in New England. At the Rock Barn Erik made connections with climbing companies; Fiveten and Sterling Rope. Shortly after moving to Maine in 1997 Erik and Al Diamond formed a partnership as independent sales representative’s covering New England and the Mid Atlantic. Over the years Al and Erik have worked with many notable outdoor brands including, Gregory Mountain Products, Cloudveil, Icebreaker and Prana. After 16 years of working together in the outdoor industry Erik and Al have teamed up with Russ Clune and Tyler Merritt forming All Mountain Group. Erik covers Eastern New England (Maine, Rhode Island, eastern Mass and eastern New Hampshire). Erik lives in Portland with his wife and son.

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